Hi, I'm Yitao Wang 👋 

I’m a senior product designer at TED, experienced in designing cross-platform products for international users.

 
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I played an active role in defining the product strategy, turned the TED Masterclass B2B design into B2C, and expanded the product onto a web app, contributing to consistent growth in user base and revenue.

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I led an international user research study spanning 13 languages and cultures. The dual subtitles feature I designed successfully doubled the time spent by TED's non-English users.

TED Apple TV app

I led the research, design, and managed the rollout of a personalization feature on the TED Apple TV app, resulting in a 59% increase in video start.