Hi, this is Yitao Wang 👋 

I’m a product designer experienced in designing mobile and web products for international users.

 
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TED App

Optimize for international audiences

I worked with the TED mobile team to conduct international audience research across 13 languages and cultures. The findings led us to launch the dual subtitles feature and redesign for a personalized home screen experience. 

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TED Masterclass

A journey from B2B to B2C

TED Masterclass is TED's official online public speaking course. I worked with the TED-Ed team at TED to transform the existing B2B product into B2C. Design challenges included setting the right pricing, designing the freemium experience, and expanding the mobile app onto the web.

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A storytelling platform that helps capture, share, and pass on your life stories with your loved ones and future generations.

 

StoryJar utilizes personal digital legacy to help people be better remembered and help their next generation succeed.

Wonderlamp

A smart lamp that emotionally motivates you to get things done.

 

Our team thought outside the box of a typical to-do list mobile application and explored the possibility of bringing emotions to everyday objects, so as to motivate people to be more productive.

 

ABOUT

Hi there,

 

I’m Yitao Wang, currently a UX/UI designer at TED . With a master’s degree in Human-Computer Interaction and Design, I’ve gained strong skill sets to transform ideas to finalized products through a user-centered process. Coming from a background of Information Management and Information System, I’m knowledgeable of realizing the beauty of design with feasibility in mind. The internship experience as a product manager enabled me to prioritize strategically and collaborate smoothly in a cross-functional team.

 

In my leisure time, you will find me trying new food, wandering local museums, or hiking on a new trail! Feel free to shoot me a message if you are interested in knowing more about me.

 
 

© 2021 by Yitao Wang

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