© 2019 by Yitao Wang

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The Vera Project

Client - The Vera Project

The Vera Project is an all ages music and art venue with an inclusive and substance-free community that not only offers shows and classes but also empowers youth to pursue career path in arts.

Brand Attributes

Art, Music, Passion

Visual Design System

This is a set of analogous color scheme. The use of warm color was intended to better communicate the sense of the brand attribute "Passion".

Museo Sans Rounded was used as the main typeface. Foco was used only in the mark and typeface Myriad Pro was used to have better legibility.

Brand Mark

The letter V of Vera was turned into a soundwave indicating the brand attribute music and art. The soundwave is asymmetry to add a sense of vibrance and youth.

Stationary Suite
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